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Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
La Femme 0.3 ct. Diamond Belly Ring
La Femme Pave 1.0 ct. Diamond Belly Ring White Gold
Marry Me Baby Dome Belly Ring White Gold
Eternal Rose Dome Belly Ring
La Femme Pave 1.0 ct. Diamond Belly Ring
Pearl Orchid Belly Ring
La Femme 0.3 ct. Diamond Belly Ring White Gold
La Femme 1.0 ct. Diamond Belly Ring
Pearl Drop Charm Yellow & Rose Gold
Marry Me Charm White Gold
Wildflower Dome Belly Ring
Wildflower Charm White Gold
Cherry on Top Ruby Charm White Gold & Platinum
La Femme Pave 0.3 ct. Diamond Belly Ring
Birthstone Charm White Gold & Platinum
Pearl Drop Charm White Gold
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 748 reviewsMy second time buying from this site, both times my girlfriend absolutely loved the pieces. I also received correspondence from the concierge to make sure my order was received. Thanks!
I absolutely love my new belly ring! It fits perfectly and looks amazing. From the moment I put it on it has felt like a part of me. I live quite an active lifestyle and because of that had contemplated just letting my belly button piercing grow in. After finding this belly ring that fits perfectly all thoughts of letting my piercing grow in have disappeared. Thank you so much ❤️❤️
the piercing concierge was so helpful in finding me the right fit, very excited about my new jewelry
I couldn't be happier with my custom-made navel jewellery from Jolie Co. From start to finish, the experience was great, and the final piece exceeded all my expectations. The craftsmanship is stunning—every detail is beautifully done, and you can tell real care went into creating it. It fits perfectly, feels comfortable. I love knowing this piece was made just for me. If you're looking for high-quality, custom jewelry that feels special and well-crafted, Jolie Co truly delivers. Highly recommend!
I’ve been seeking high quality navel jewelery for so long and Jolie co. Is the most customizable with the biggest range of designs. I’ve been able to find by far 👏 Alyssa is ready to personally assist you through the fit and shopping process (if desired) and help you get the perfect fit your looking for. On the baby swan dome the clasp feels super secure and lux. The moissanite is lightweight with a lot of clarity and brilliance. Basically like my super sparkly beautiful charm dream. Love love loved my experience and wouldn’t hesitate to recommend to anyone. Price accurately reflects quality and Sooooo worth it. It’s the finer things in life …. 🌹❣️
The jewelry is very high quality and I love how customizable it is. The customer service at Jolie is incredible! I was hoping to receive my jewelry prior to a vacation and they went out of their way to make it happen!
Alyssa was very helpful and accommodating to perfecting the bar! I'm super happy with the outcome and fits me perfectly! Don't wait, buy the bar ✨
As pictured, as promised, looks beautiful
I had an outstanding experience with the concierge service. Alyssa assisted me through the whole process and was so lovely. She helped me find the perfect size and fit. She kept me updated on the progress of my order and was so patient at all times. She was the kindest assistant I could imagine. I would definitely recommend Jolie and their service.
Perfect fit and quality
Top product, which i could not get from an European provider
Alyssa was very kind and helped choose a ring size that fit perfectly!
It was a gift for my girlfriend, she loved it. The piercing is made with good quality and the stone is incredibly sparkly. I definitely recommend it!
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...




























